Storified by Nicky Hayward-Wright · Fri, Sep 14 2012 19:31:01
Profit is an ambiguous word. Let’s cut the fluff.
There is decay, there is stasis, and there is growth.
Maintaining the status quo may be an effective strategy against decay, but it is not a strategy that causes growth. Few businesses feel they can afford the luxury of ‘creativity for creativity’s sake’ yet many companies’ greatest risk comes from not knowing how to conduct strategic, scalable creativity and growth-enabling innovation.
Does your organization’s “profit” come from slashing costs to cause a short-term surplus, often somewhat disguised to mum & dad shareholders as growth? Or does your organization specialize in asking “what is value”, what is required to systematically create it and how do we efficiently scale delivering new value to ever renewing markets?
Is your organization just delaying the inevitabubble?
The economic efficiencies of soap bubbles were studied by history’s greatest mathematicians and physicists, including most notably Isaac Newton and Albert Einstein. For centuries these and other giants of rationalism considered soap bubbles to be Nature’s finest example of economy. It is no coincidence that bubbles are the metaphor used to describe the behaviour of economic markets; bubbles provide the most elegant and efficient metaphor for describing the boundary of any system.
Whenever you inquire into any complex system if you look for the bubble-like boundary and begin your inquiry here, you can quickly see the simplicity behind the chaos.
Andrew Suttar discovered this at the early age of 16, during a high-school science project; he decided that the best way learn and contribute the most in life would be to study soap bubbles and apply what he learnt to more complex systems.
In this CPX session, Andrew shares some of his most valued tools for getting straight to the heart of any wicked problem and asking questions that enable growth. This is the strategy behind strategic creativity and innovation.
With his deep appreciation of systems, Andrew’s approach is able to yield many of the benefits of hindsight, without the prerequisite of hindsight itself. And yes - he shows off some of his extraordinary bubble tricks too .oO
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