Some organisations have jumped on the Web 2.0 bandwagon without little understanding of the change that is required to move to a participatory environment.
In the emerging social ecosystem, conversations are two way and depending on the context, there is an expectation that the exchange will have an associated outcome or action.
A great example of two-way action orientated engagement is offered by Arizona State University Libraries in the following interactions between @ASULibraries and library users @os1123 and @SuperMo.
In the emerging social ecosystem, conversations are two way and depending on the context, there is an expectation that the exchange will have an associated outcome or action.
A great example of two-way action orientated engagement is offered by Arizona State University Libraries in the following interactions between @ASULibraries and library users @os1123 and @SuperMo.
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