Yesterday (19 March 2010) I attended a Social Media (Marketing) Clinic at Hub Melbourne and gleaned a few points on telling your story via social media channels:
- craft a story that has emotion
- connect people to core values
- invite participation
- have notable content
The Big Conversation, through their YouTube clips provides a great example of the use of story to bring awareness to the community about a social issue, or capture the community's imagination to become involved.
The aim of The Big Conversation is to "start a broad dialogue, through small group conversations, on values in Australia - what they are currently, what we want them to be, and what we need to do to get there."
Your invitation to have a dialogue
The Big Conversation is happening
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