A visual framework for social media implementation

Know your people

source: http://forrester.typepad.com/.a/6a00d8341c50bf53ef0120a932b364970b-pi

Segment and profile your audience

Develop different strategies for each segment

Have a strategy

source:  http://forrester.typepad.com/groundswell/2007/12/the-post-method.html   

Your strategy provides a framework for conversation, discussion and critical thinking

Your strategy is about people and relationships

Technology is an enabler

Be engaged and dynamic

source: http://www.personalizemedia.com/the-future-of-social-media-entertainment-slides

INVOLVE – live the social web, understand it, lurk, listen

CREATE – create relevant content for communities

DISCUSS – engage in two way conversation

PROMOTE – actively, respectfully, promote the content into the networks

MEASURE – monitor (audience, engagement, loyalty, influence, action)

ITERATE - iteratively develop; it's a continuous cycle

Cohesively tie your efforts together

Source: http://www.rossdawsonblog.com/SocialMediaStrategyFrameworkv2.pdf

Sources

Dawson, R. (n.d.). Social media strategy framework (Beta version 2). Retrieved from http://www.rossdawsonblog.com/SocialMediaStrategyFrameworkv2.pdf

Bernoff, J. (2009, January 19). Social technographics: Conversationalists get onto the ladder [blog post]. Retrieved from http://forrester.typepad.com/groundswell/2010/01/conversationalists-get-onto-the-ladder.html

Bernoff, J. (2007, December 11). The POST Method: A systematic approach to social strategy [blog post]. Retrieved from http://forrester.typepad.com/groundswell/2007/12/the-post-method.html

Hayes, G. (2008, October 26). Future of social media entertainment [blog post]. Retrieved from http://www.personalizemedia.com/the-future-of-social-media-entertainment-slides/

Li, C. & Bernoff, J. (2008). Chapter 3. The social technographics profile In Groundswell. Winning a world transformed by social technologies. Boston, Mass.: Harvard Business Press. Excerpt available from http://www.forrester.com/groundswell/assets/groundswell_excerpt.pdf

Saddington, J. (2010, April 15). Using POST method to craft a social media strategy for ministry [blog post]. Retrieved from http://churchm.ag/using-the-post-method-to-craft-a-social-media-strategy-for-ministry

updated: 2011, May 24