Kevin Kelly's post Ethnic Technology, highlights the anthropological aspects of adoption, adaption and use of technologies; that is the interplay of the meaning that an individual and a community draw from technology interactions, the communities choice of technologies and an individual's personal technological preferences.
Kelly's view is helpful in analysing various aspects of online social networking and social media as it focuses on the behavioural and social aspects of interaction with a technology, rather than the technology itself. Kelly's view also sits well with the knowledge management perspective of technology as an enabler rather than the driver.
Mike Milley's comment on Kelly's post further highlights the behavioural aspects (social life) of social networking through "viral peer-to-peer encouragement" to assist with take up of social networking services and other technologies, especially when there is "adoption fatigue" of new products and user interfaces.
Kelly's view is helpful in analysing various aspects of online social networking and social media as it focuses on the behavioural and social aspects of interaction with a technology, rather than the technology itself. Kelly's view also sits well with the knowledge management perspective of technology as an enabler rather than the driver.
Mike Milley's comment on Kelly's post further highlights the behavioural aspects (social life) of social networking through "viral peer-to-peer encouragement" to assist with take up of social networking services and other technologies, especially when there is "adoption fatigue" of new products and user interfaces.
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| source: http://www.kk.org/thetechnium/clip_178_web.jpg |
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