Amanda Palmer (punk rocker) has a handle on how to use social media tools to engage and interact. In an interview on ABC Art Nation, Amanda talks about how Twitter revolutionised her online and offline engagement. While she has a blog, Facebook page, and website, the short, quick messaging offered by Twitter meant that she was able to instantly and virally let fans know where she was going to perform without the cost of major marketing. Additionally, Palmer indicates that authentic engagement is about speaking (tweeting) in your real voice rather than a 'branded voice'.
This new form of viral 'real' fan engagement is further discussed by Kevin Kelly in his post The stars of a 1,000 true fans; however he cautions about the longterm profitability associated with this type of marketing. On the flip side, Palmer says that without Twitter her life would be more predictable, more organised, but... not as much fun, nor as spontaneous.
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